Steph Curry signs with Chinese brand Li-Ning after Under Armour split - BBC
ShareSaveAdd as preferred on GoogleOsmond ChiaBusiness reporterGetty ImagesStephen Curry ended a 12-year partnership with Under Armour in 2025Golden State Warriors superstar Stephen Curry says he has signed an endorsement deal with Chinese sportswear giant Li-Ning. The 38-year-old has been free to sign with a retail partner for his line of shoes and sports wear since ending a 12-year deal with US activewear firm Under Armour last year.